Female Donors are Different: Are You Segmenting Effectively?

Women are reshaping philanthropy with their humble yet impactful giving. As household demographics shift, and women increasingly become breadwinners and key financial decision-makers, the implications for charitable giving are profound.

But the question is: Are you shifting your stewardship model to include female donors and prospects, and do you know what information to collect to segment and build strong relationships for a sustainable program?

Watch this webinar hosted by Blackbaud Customer Success with guest speaker Kim Downes, senior fundraising strategist, and author of a research report on ‘The Role and Influence of Women in Australian Philanthropy’.

By attending, you will:

• Gain insights into the societal and household changes affecting philanthropy
• Discover best-practice fundraising strategies to engage female donors
• Learn what data to capture for effective segmentation and relationship building