Unlocking Success: Strategies for Effective Regular Giving Programs

Benchmarks, Insights, and Trends from Leading US Fundraising Organisations

Over the past decade US charities have embraced regular giving to such an extent that it’s now the fastest growing fundraising technique across the sector according to data from Blackbaud’s donorCentrics collaborative benchmarking program*. Many participating US charities are considered world leaders in acquiring and retaining regular givers.

Join us for a free webinar with Paige Grainger, principal analytics consultant at Blackbaud and guests from National Park Foundation—Lori Held, Senior Director, Annual Fund, and Mo Gallo, Associate Director, Digital Engagement. We will share aggregate regular giving benchmarking data from nearly 40 mid to large US charities including insights, trends, retention strategies, digital acquisition programs, and more.

In this webinar, we will cover:

• US Benchmarking Data: Explore growth and revenue shifts in regular giving across benchmarked US nonprofits
• Acquisition Insights: Understand shifts in channel realignment and acquisition investment
• Retention Trends: Learn about the latest trends in retaining regular givers, including lifetime value per donor
• Long-Term Strategies: Discover insights from US data and their relevance for fundraising organisations in Asia-Pacific
• Success Story: Hear about the growth scenarios that National Park Foundation has developed and how investment in sustainer acquisition is at the heart of that strategy

This is a must-see webinar for any organisation seeking to gather valuable insights from US charities including one who has over 1,400,000 monthly regular donors!

*About Blackbaud Benchmarking Data:

Blackbaud compiles annual fundraising data directly from participating organisations’ CRMs as part of the Blackbaud donorCentrics™ benchmarking solution. The data for this webinar spans 37 US fundraising organisations across various sectors, covering the period from FY2019 through FY2023. With 20 million donors contributing a total of US$3.3 billion in the 2023 financial year, these insights are invaluable for your fundraising success.