New Blackbaud Report Pulls Back the Curtain on Private School Web Navigation

Data from nearly 3,000 private schools reveals key website insights

Charleston, S.C. (January 27, 2015) – Blackbaud, Inc. (NASDAQ: BLKB), a leading global provider of software and services for the nonprofit, charitable giving and education communities, today announced the availability of a new complimentary report that reveals web navigation benchmarks from analyzing nearly 3,000 U.S. private schools’ websites.

• Download the complimentary report, Private School Digital Insight: Enhancing Web Navigation and the Rise of Responsive Design

“Our goal is to provide schools with data that has never been available before,” said Travis Warren, president of Blackbaud’s K12 Private Schools Group. “Web navigation is always changing, and this report provides a snapshot of the current state of private school websites. We want schools to take this information and assess their own approaches to web navigation.”

The report, which gives private schools a reference point as they consider their web navigation strategy, reveals the most common features found on the homepages of private school websites, including phone number, address, dropdowns, event listings and a news feed. It also provides readers with SEO best practices, including the most popular keywords being used, so schools can compare their current strategies with the rest of the industry.

Key data from the report includes:

• 15 percent of private schools have “.com” in their domain name, with 73 percent using “.org”
• 78 percent have websites that do not utilize responsive design
• 40 percent of private school websites do not include a call to action
• The primary call to action is “Request Information”
• 68 percent of private school websites link to a Facebook page

For more information about Blackbaud’s K12 Private Schools Group, visit www.blackbaud.com/k-12

About Blackbaud

Serving the nonprofit, charitable giving and education communities for more than 30 years, Blackbaud (NASDAQ:BLKB) combines technology solutions and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to support more than 30,000 customers, including nonprofits, K12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, and related services for organizations of all sizes, including nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, education and other solutions. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.

 Media Contact
Nicole McGougan
Public Relations
843-654-3307
nicole.mcgougan@blackbaud.com

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at www.sec.gov or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.